Last Modified: August 31, 2010


We respect your privacy and value the trust you place in the Rexall brand. We want to ensure that you understand the type of information that we gather about you when you visit and how we use it. This Privacy Policy explains how we use, collect and protect this information and the choices you have regarding our use of that information.
By using our Website (as defined below), you agree to the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, you may not use our Website.

1. Who created and manages was created and is maintained by Dollar General Corporation (“Dollar General”. “we” or “us”) 100 Mission Ridge Goodlettsville, Tennessee 37072. Dollar General is the primary retailer for the Rexall brand. The Rexall brand is owned by U.S. Nutrition, Inc. and is used by Dollar General with permission from U.S. Nutrition, Inc. Interactions and data received from are with Dollar General and not U.S. Nutrition, Inc. or the manufacturer of any particular Rexall product.
2. What does this Privacy Policy cover?

This Privacy Policy applies to your use of the Rexall website, the homepage of which is at  The site owner owns the information that is collected from This Privacy Policy applies only to the information about you collected through It does not apply to information, including Personally Identifiable Information (as defined below) you reveal or post in any public forum on our Website, your use of websites linked to our Website, or any other websites. does contain links to other websites.  Please be aware that we do not control and are not responsible for the content and privacy practices of such websites.
3. What personal information is collected from visitors at
“Personally Identifiable Information” is information we collect on that can be used to identify or contact you, including, but not limited to, your name, mailing address, telephone number, and email address. We only collect Personally Identifiable Information you voluntarily choose to provide to us. For example, we will ask you to provide Personally Identifiable Information when you contact our Customer Service Department so that we may respond to your question or comment when appropriate. We may also run certain promotions or sweepstakes that require your Personally Identifiable Information so that we may contact you.  From time to time, we may supplement Personally Identifiable Information collected on our Website with information collected by third parties.  We may also request information from you about your shopping and product preferences, though you are not required to give that information.
You do not have to provide us with any Personally Identifiable Information to visit our Website.  In fact, you may browse most of the pages on our Website without giving us any Personally Identifiable Information.  If you choose to withhold requested information, however, you may not be able to use some features of our Website.
3. Does collect Personally Identifiable Information on children?
We are committed to protecting the privacy of children. Our Website is not designed for or directed to children under the age of 13, and we do not knowingly collect personal information about children under the age of 13. If we become aware that a child under the age of 13 has provided personal information to us, we will delete the information from our records.
4.  How do you use my Personally Identifiable Information?
We will use your Personally Identifiable Information only for the purposes described in this Privacy Policy, on our Website or as otherwise disclosed at the time we request such information from you. We will not use your Personally Identifiable Information for any other purposes without your permission.
We use the Personally Identifiable Information we collect on our Website for the explicit purpose for which it is requested. If you identify yourself by sending us an e-mail with questions or comments, we may use your Personally Identifiable Information to respond to your questions or comments. We also may use your Personally Identifiable Information to communicate with you about your use of our Website.
We may also use your Personally Identifiable Information to advise you of promotions, sales or other special opportunities. 
5. Will you disclose my Personally Identifiable Information to third parties?
We use your Personally Identifiable Information only to serve you better. Except as set forth in this Privacy Policy, on our Website or as otherwise disclosed at the time we request your Personally Identifiable Information, we will not share any of your Personally Identifiable Information with any third party without your permission.  We also will not rent or sell your Personally Identifiable Information to any third party.
We limit access to the Personally Identifiable Information that we collect to those within our organization with a business need to know. We require all of our employees to maintain the confidentiality of confidential information entrusted to them unless disclosure is duly authorized or is required by law.
We may disclose your Personally Identifiable Information to our affiliates, selected product vendors, and other trusted parties with whom we have a business relationship in order to address a product concern you may have or to notify you of special offers and promotions relating to such companies’ products that are associated with the Rexall brand.  We also may provide your Personally Identifiable Information to companies that provide services directly to us, such as mailing and printing services, provided that such parties will be obligated to maintain the privacy of such information and not to disclose such information to other entities.
Otherwise, we will not disclose any of your Personally Identifiable Information unless we have your express permission, we are required by legal subpoena to do so, we believe in good faith that the disclosure is otherwise required by law, or to enforce our Terms of Use.
6. What are “cookies”?
For the purpose of web analytics, uses “cookies,” which are small pieces of information that are stored by the browser on your computer’s hard drive.  Data received from this practice is used to track new versus returning visitors, as well as other site usage statistics.  This information is non-personally identifiable and is only used to help us understand how our Website is used and how to better serve our customers and Website visitors.
7. What security does Rexall use for information collected from me?

We have taken numerous steps to secure your Personally Identifiable Information.  Our servers are located in controlled, secured environments, protected from unauthorized access, and our systems contain technical security measures, such as firewalls, as well. Although we exercise great care to protect your Personally Identifiable Information, you should be aware that no technology is perfect and that there is always some risk involved in transferring data over the Internet, particularly if you send information to us through an unsecured means, such as e-mail.
8. Can I review the information Rexall has collected?
If you would like to review or correct any Personally Identifiable Information we have retained about you in our active databases, please send an e-mail request to All such e-mail requests must be written in the English language. If you wish to update Personally Identifiable Information you have provided in connection with a promotion or sweepstakes, please consult the Official Rules of that promotion or sweepstakes.
If you receive an e-mail from Rexall relating to any offer or promotion and wish to be removed from future e-mail contacts, you will have the option to do so by selecting a link located within that email.  If you select not to receive future e-mail solicitations, the only future e-mail communication you will receive from us will be in response to questions from you or to resolve any customer service issues you may have reported.

9. How to contact us
If you have any questions, comments, requests or concerns related to the Privacy Policy or the information on, or if you would like to opt out of future communications, please contact us as follows.
Dollar General Corporation
ATTN: Rexall Customer Support
100 Mission Ridge, Goodlettsville, TN 37072
10. Can this Privacy Policy change?

We reserve the right to change, modify or amend this policy at any time, so we encourage you to review it periodically. We will post any changes to this Privacy Policy here so that you will always be aware of our privacy practices. Please refer back to this Privacy Policy regularly. Your continued use of our Website following our posting of any such changes will mean that you accept such changes.